Lil Yachty announced today that he is collaborating with cereal giant, General Mills, and will be getting his own box of Reese’s Puffs.
The rapper tweeted “I’ve done a lot of things in my career, but this is one I’m probably most proud of”.
I personally think this is awesome especially for a young artist like him. Remember, Travis Scott had a similar collaboration with Reese’s last summer and the Hypebeast went wild! I expect something similar this summer because you know nothing’s better than Saturday morning cartoons and a nice bowl of cereal lol.