G-Eazy Dumps Upcoming Global Collaboration With H&M After Racist Ad

G-Eazy is the second artist this week to pull his collaboration with clothing brand H&M after a racist ad was created and posted online. The collection was set to drop later this year, but G-Eazy took to his social platforms to let his fans know, that plan is no longer a reality. He expressed his disappointment with the brand and their lack of responsibility in the matter. Check out what he has to say below.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can’t allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

A post shared by G-Eazy (@g_eazy) on

Just yesterday The Weeknd announced he will no longer be working with the brand either. He had already dropped 2 lines, over the last year but has decided against continuing it.

H&M dropped somewhat of an apology on socials today, but missed the mark and was unable to generate any kind of sympathy.

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