Google Plans To Stop Targeting Ads Based on Your Browsing History

Google plans to stop selling ads that rely on your web browsing history.

They won’t build any tools to track your specific data across its products in the future. Google has committed to removing support for third-party cookies in Chrome. Google said people shouldn’t have to be tracked in order to get the benefits of relevant advertising. David Temkin, Google’s director of product management, says that cookies have “eroded trust with tech companies and digital advertisers.”

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