LL Cool J Launches Rock The Bells Website Celebrating Classic Hip-Hop

LL Cool J is giving back to the culture of Hip-Hop with his website. The site honors the “Golden Era of Hip-Hop” and will feature artists, music, historical moments from the beginning of Hip-Hop.

On you’ll be able to shop for apparel, books, and sound equipment as well as hear from some of the pioneers of Hip-Hop like Big Daddy Kane, Fab 5 Freddy, Roxanne Shante, Run DMC, and Salt N Pepa.

“[] is the leading voice that rocks with Gen X and those with a Strictly OG mindset. Rock the Bells uplifts the people and moments at the forefront of Hip-Hop, through our best-in-class storytelling, shopping platform, and experiences. We’re putting ownership in the hands of the Black community and the pioneers that started the culture,” LL said in a press release for the new website.

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