Can’t take it when you die…
Directed by Scott Lazer and J. Cole himself, we have the first visual off K.O.D.
As the name of the song suggests, “ATM” is all about the money.” The song that looks at the pursuit of money and subsequent sacrifices along the way.
Cole notes the irony that, though money has no worth after death, it’s all people tend to chase during life and has proved plenty of times before that those who chase after material things will never be satisfied.
The song could also be portraying a rapper whose cash runs out faster than his fantasy as Cole mentions in the track “1985 (Intro to ‘The Fall Off'”).
In the visual below we find Cole surrounded by money, portraying a gambler, a casino dealer, and a used car salesman. He can also be seen counting endless stacks of cash and confined in a leather straight jacket.
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